Africa’s premier travel trade show, Travel Indaba, has kicked off in Durban, South Africa.
South African Deputy Minister of Tourism, Fish Mahlalela, said that despite the COVID-19 setbacks, tourism has shown resilience and is recovering.
He said that Africa’s Travel Indaba is a trade show that integrates the continent’s leisure tourism products and offerings under a single roof. “I trust that together we can make tourism thrive.”
The trade show is one of the most significant tourism marketing events on the African calendar and one of the top three “must-visit” events of its kind on the global calendar.
Under the theme “Africa’s stories, your success”, the 2022 Indaba boasts no less than 126 uniquely African products and experiences. It showcases the widest variety of Africa’s best tourism products and attracts international buyers and media worldwide.
South African Tourism acting CEO, Themba Khumalo, said over 19,000 meetings had been arranged at the conference for matchmaking between “right” buyers and “right” exhibitors.
“The program is filled with opportunities to provide invaluable outcomes for all the delegates, from business talks focusing on a plethora of tourism-related topics for the sector’s advancement to the speed marketing sessions aimed at showcasing an array of small businesses from across South Africa. The program also provides ample networking opportunities,” said Khumalo.
The acting CEO of Tourism KwaZulu-Natal, Phindile Makwakwa, said the conference would contribute to tourism recovery and boost the economy.
Africa’s Travel Indaba, which will run through Thursday, will attract about 3,700 delegates.