Jumia plans to grow its vendor base from the current 10,000 to 15,000 by 2019. The e-commerce leader made this announcement during Jumia Black Friday launch event held at Movenpick Hotel in Westlands, Nairobi.

“To support the government’s Big Four Agenda on youth employment, we plan to invest significantly in training for small & medium size businesses in 2019. Through this we hope to continue playing a part in the digitization of the economy and job creation”, said Jumia Managing Director, Sam Chappatte. He added that “SMEs are critical to Kenya’s employment sector – already accounting for over half of the workforce population”.

The Black Friday Vendor Event held annually brings together over 500 vendors in Nairobi in preparation for the Black Friday sales campaign. This year’s event included a presentation from Trade Ministry Permanent Secretary, Dr Chris Kiptoo, who spoke about the impact of e-commerce on employment in the country.

This year’s Black Friday will commence from 2nd November and will last for the entire month dubbing it: Every Friday is Black Friday this November!

Jumia announced their first deals during the event, including; Free delivery for customers who pay with Visa (up to 250 KES), free orders for new customers to Jumia for Coca Cola bottles and discounts of up to 70% off on over 1 million products

Jumia expects this year’s Black Friday to be twice as large as 2017, continuing e-commerce’s strong growth.