Big-name entertainment providers like Netflix, Showmax and Paramount met with African content creators at the Fame Week Africa conference in South Africa.
The three-day conference, which ended Friday, was billed as the continent’s premier business conference for the creative and cultural sectors.
Countries like the United States, Canada and, Kenya had government representation there, while businesses in film, TV, animation, music and, entertainment technology had cubicles set up in the Cape Town International Convention Center.
Jill Casserley, Africa sales manager for RX Global, Jill Casserley, who organized Fame Week Africa disclosed this and added that she believed there would be more events like this to come and that a lot of business was done at this one.
“I’m sure it will continue. People are happy to be back to face-to-face meetings. I think they’re done with virtual markets.” she said.
The content distribution executive for Paramount Africa, Bonolo Madisakwane said, “Next week is going to be a very busy week for me and my programming team. We have received a lot of screeners. I’m very, very hopeful”.
She added that Fame Week Africa was the biggest event of its kind in Africa since the COVID-19 lockdown and people have taken full advantage of it.
But one man who was hoping to catch up with the likes of Bonolo was South African actor and social media influencer Ernest St. Clair, who has over 67,000 followers on Instagram. He stars in a new film, “2 Thirds of a Man.
He said, “We shot this film in lockdown and it’s finally released and been picked up. We are really hoping for it to be picked up by other channels like Showmax.”
Another participant, Canadian singer Domanique Grant, was there to promote her company which works with brands and artist management and development.
“We help to do everything from sponsoring vocal lessons to bringing them to major conferences so that they can get into the industry”.
The event was sponsored by MIP Africa, the International Animation Festival, Muziki Africa, Media and Entertainment Solutions Africa and the city of Cape Town.