Visa Inc., an American multinational financial services corporation, has appointed Salma Ingabire as its representative in Rwanda. Salma Ingabire was appointed to replace the former Visa personnel, Lucy Mbabazi, who was representing the firm in Rwanda, Burundi and Malawi. Salma will be representing Visa Incorporated only in Rwanda.

Before this appointment, she has served in different capacities like; the Chief Operating Officer of a transport group (AC Group), a local technology firm behind the popular Tap & Go that has digitized all public transport bus fare payments in the City of Kigali. She has also served as lead for Group Business Development and Special Projects for Eastern Africa at Wari, a South African-based financial technology firm.

She helped the firm’s implementation and launch of Wari services including money transfer, bill payment, and airtime sales across the East Africa through partnerships with different banks like BaIngabire. She served as a corporate manager at Airtel for two years, facilitating deployment of Airtel Money and microloan products.

She has garnered a lot of experience through banking, telecommunications and third-party providers in Senegal, Rwanda and USA. Over her six (6) years of working experience, she has excelled in project management, product development and management, business development, e-banking and mobile financial services operations. She holds a bachelor’s degree in Food Science and Technology from Kigali Institute of Science and Technology and currently pursuing a Global Master of Business Administration with Oxford Brookes University from the UK. She is fluent in English, French, Kiswahili and Kinyarwanda.

Between 2010 and 2013 respectively, she held two positions at Banque Populaire du Rwanda, (currently BPR-Atlas) first as mobile banking product manager and then as the bank’s product manager.