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Understanding the Business of Sports in Africa

Across the globe, elite sports have evolved into more than just a contest of skill, they are now powerful economic and political forces. Events like the FIFA World Cup and.

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Sports Diplomacy: The Role of Sports in Fostering Regional Cooperation

Sports diplomacy has emerged as a powerful tool for fostering cooperation and understanding among African nations, particularly in regions marked by geopolitical tensions and conflict. By transcending cultural and political.

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African Football Stars to Feature in FIFA’s Unity Project

Didier Drogba, Edouard Mendy, and other soccer’s biggest names are set to join FIFA in launching “Football Unites the World”. Numerous international celebrities will also participate in the launch of.

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