Understanding the Business of Sports in Africa
17/04/2025Across the globe, elite sports have evolved into more than just a contest of skill, they are now powerful economic and political forces. Events like the FIFA World Cup and.
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Sports Diplomacy: The Role of Sports in Fostering Regional Cooperation
18/10/2024Sports diplomacy has emerged as a powerful tool for fostering cooperation and understanding among African nations, particularly in regions marked by geopolitical tensions and conflict. By transcending cultural and political.
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African Football Stars to Feature in FIFA’s Unity Project
16/11/2022Didier Drogba, Edouard Mendy, and other soccer’s biggest names are set to join FIFA in launching “Football Unites the World”. Numerous international celebrities will also participate in the launch of.
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