WatchBox, the global ecommerce platform involved in pre-owned luxury timepieces, has announced its expansion into South Africa, in partnership with Topwatch, South Africa’s stockist of pre-owned luxury watches. Topwatch, now known as “Powered by WatchBox,” offers an expanded selection of inventory while leveraging the global WatchBox marketing, operations, technology, and buying capabilities to grow its presence in South Africa.

“We are making significant investments to drive WatchBox’s long-term vision to be the preeminent global buyer, seller, and trader of certified pre-owned timepieces, uniting tech-aided convenience with high-touch personal service. Topwatch adds a fourth continent to our portfolio as we build our global platform to serve the growing market for pre-owned luxury watches,” said WatchBox co-founder and CEO, Danny Govberg.

“South Africa’s expanding luxury market, coupled with the growth of e-commerce and digital marketing, ushers in a massive growth opportunity for WatchBox,” stated Amanda Ellison, WatchBox’s global President and Chief Operating Officer. “In a very short amount of time, WatchBox has pushed the boundaries of the pre-owned luxury watch market, elevating the category’s perception around the world. As an emerging luxury market, Africa is of great strategic importance, and we are excited to welcome Johan and the Topwatch team to WatchBox”.

Topwatch has a high-traffic e-commerce website, a private buying office in Johannesburg, and a retail location and state-of-the-art watchmaking facility in Double Tree Hilton hotel in Cape Town.

“The partnership with WatchBox empowers Topwatch to expand our inventory, buying capacity, and market influence to attract more clients as we continue to deliver the highest levels of quality and service. We are proud to support the collecting behaviors of the growing South African watch community, now as a part of the global WatchBox platform,” said Johan Dreyer, CEO Topwatch.