Aliko Dangote, chief executive officer of Dangote Group, gestures after signing a factory construction contract with Sinoma International Engineering Co. Ltd. in Lagos, Nigeria, on Wednesday, Aug. 26, 2015. Dangote Cement has expanded capacity five-fold in the last four years as the company invested outside its home market. Photographer: Tom Saater/Bloomberg

On the 18th of September, Dangote Cement PLC launched a new brand of cement in its business lin-up called “BlocMaster” in Kano, Nigeria.

In a statement by stakeholders before it was officially launched, the innovative cement product had been adjudged ideal by the country’s engineers, builders and block makers, due to its rapid setting within an hour, its strength and top quality.

Block makers in attendance lauded the company’s innovate efforts and after a demonstrative test also confirmed its strength and asserted that surely, it is the best product for building construction for now.

Kano State Governor Abdullahi Umar Ganduje, speaking at the official unveiling of the cement yesterday, called on all Nigerians to patronize the new cement to help minimize the menace of collapse building in the country.
The governor, who was represented by the Secretary to the State Government, Alhaji Usman Alhaji commended the management of Dangote Group, adding that it has always been supportive in all sectors of the economy.

Joe Makoju, Group managing Director, Dangote Cement Plc Eng. Stated that the new brand is a product of years of deep research, adding that it has been tested and approved by builders nationwide. It is strong and affordable to Nigerians because of its rapid setting, especially during raining season.
Chairman Kano State Concrete Block Makers and Allied Products Association Alhaji Umar Faruk Musa said the cement innovation will translate into more income for block makers and in the long run for Nigeria. He commended Alhaji Aliko Dangote for yet another giant stride, a week after a flour brand was unveiled by the same Group.