FIFA is joining forces with the African Union, the World Health Organization (WHO) and the Confederation of African Football (CAF) to jointly address the issue of domestic violence by launching the #SafeHome campaign across the African continent.
The initiative is designed to support women and children, victims of domestic violence, particularly as stay-at-home measures in response to COVID-19 have put them at higher risk. Several African football stars are supporting the campaign via video awareness messages distributed on social and traditional media.
The African Union-FIFA-CAF memorandum of understanding, which was concluded in February 2019, covers joint campaigns on topics of mutual interest and the promotion of gender equality, a fundamental principle. Other areas of collaboration include education through football, sports integrity and safety and security at football matches.
“Violence against women is a major threat to women’s health and that of their children,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “It is also a grave violation of human rights – and it must end now. WHO is proud to stand with FIFA, the African Union and CAF to launch this campaign across Africa to bring attention to this critical issue. We are committed to a world where women live free from violence and discrimination.”
The #SafeHome campaign launched across Africa is part of a broader global initiative to raise awareness on this critical issue. In Africa, the awareness videos feature nine football stars – Abel Xavier, Emmanuel Amuneke, Sarah Essam, Khalilou Fadiga, Geremi, Rabah Madjer, Lúcia Moçambique, Asisat Oshoala and Clémentine Touré – who convey a series of key messages to the public. The campaign is being published on various FIFA digital channels and African Union and WHO channels. #SafeHome is also being supported by multimedia toolkits for FIFA’s member associations and media to help facilitate additional localization and to amplify the message further worldwide.
FIFA is calling upon its member associations to actively publish details of national or local helplines and support services that can help victims and anyone who feels they are at risk of domestic violence in their locality. The world governing body also calls upon its members to review their own safeguarding measures using the FIFA Guardians toolkit to ensure that football is fun and safe for everyone in the game, especially women and the youngest members of the football family.