Ghana Could Become Africa’s Top Tourist Destination with the Right Investments

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Infrastructure development and a thriving tourism sector are the bedrocks of economic growth. The prosperity of developed nations is often built on well-planned infrastructures like roads, modern housing, parks, primaeval beaches, access to portable water and exciting festivals. These elements enhance the quality of life and shape a country’s unique identity, giving it something to take pride in and showcase to the world.

 

Developed countries deliberately invest heavily in achieving a unique storytelling that depicts their unique culture, which attracts tourists.

 

READ ALSO: Tourism and Economic Development in Africa: Trends and Challenges

 

Unfortunately, developing countries are grappling with these sectors and could also join the league by acknowledging their current situation, identifying the gaps in their existing systems, developing good and flexible policies and being deliberate about the action and implementation plan that could change the status quo. With regards to development, Ghana has made great strides, but there are still more hurdles to overcome in the country’s developmental journey.

 

In my opinion, the first step towards achieving success is recognising our unique abilities and interests by creating strategic ideas that align with our country’s distinctive human and natural resources and committing ourselves to implementing them. There is also the need to forge our path rather than replicating the approaches of developed nations.

 

Secondly, the government and state agencies should endeavour to make it a priority to identify and nurture rare but highly productive ideas and talents within the country. Once these creative minds and innovations are recognised, the next crucial step should be centered on substantial investment in human resources and continuous monitoring and support to ensure sustained productivity and progress. The goal of this focus is to generate results that benefit both the country’s development and enhance its appeal to tourists.

 

The Furniture Industry

The furniture industry in Ghana holds great potential to become one of the major contributors to the nation’s economy when given the right attention and investment, fueled by urbanization and real estate development. To fully unlock this potential, we must identify and support talented carpenters in the local economies across the country.

 

Investing in their craft through advanced training and encouraging them to incorporate Ghana’s rich cultural heritage and vibrant colours into their designs will help create furniture that is distinctly Ghanaian and internationally competitive.

 

Raw materials and Packaging

Investing in raw materials can fuel industrial development, which can enable Ghana to produce value-added products that are unique. Using technology to brand and package raw materials for export could generate revenue and foreign exchange to fund infrastructure projects such as schools and healthcare facilities to create job opportunities and improve living standards.

 

Transportation

Ghana’s transportation system relies heavily on road transport. However, the country’s railway network has significantly declined, with the Nsawam train now obsolete and the Tema train only partially operational. Transportation plays a crucial role in economic growth, and a poorly functioning system can discourage both investors and tourists. To address this, the government can invest in upgraded transportation infrastructure such as modern railways, airports, and ports to enhance connectivity, facilitate trade, and boost tourism.

 

The Creative Arts Industry – Fashion

The Creative Arts Industry is the core of creativity, imagination, innovation, and cultural expression. It is the space where ideas transform into music, paintings, films, fashion, literature and digital experiences.

 

Beyond transportation, the government can drive economic growth by supporting the Creative Arts Industry, particularly the fashion sector. The fashion sector is a vibrant part of the creative arts industry, which combines artistic expression, cultural influence, and technical craftsmanship to create wearable art. Designers use fabrics to reflect identity, trends, and innovation.

 

The Kente cloth, which originates from Ghana, speaks volumes of the country’s historical values, heritage, identity and community. The brand can be positioned as a luxury high-end fashion textile through collaborations with trained fashion designers in Ghana, global designers and brands that can elevate its visibility and demand in the diaspora and generate revenues through selling on online platforms such as Amazon, Alibaba, among others.

 

Currently, the absence of large-scale cotton farms is a major contributor to the high importation of yarns into the country. This dependence on importation has an impact on the prices and patronage of the authentic locally made Kente, enabling higher patronage of the machine-made version of Kente imported from China and other parts of the world.

 

To address this, the government should collaborate with the Ministry of Agriculture, utilize the country’s vast lands and invest in large-scale cotton farming to allow the country to produce its yarns, as some West African countries like Cameroon, Burkina Faso and Benin have done.

 

The security agencies at Ghana’s immigration borders should implement security protocols to register kente designs and patterns and enforce intellectual property rights and impose strict penalties for counterfeiting and enforce laws and regulations to deter imported kente.

 

Additionally, positioning Ghana as a prime investment destination through manufacturing hubs, special economic zones, and industrial parks, leveraging elements unique to the country, can attract investors and accelerate development.

 

In conclusion, these are few ideas that I believe could add to our unique culture, creativity and authenticity, leading towards development.

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